6 FAQs about Social Solar Photovoltaic Panels

Do solar photovoltaic panels have social influence?

This research explores the social influence on consumers' purchase willingness or intention of solar photovoltaic panels in the online context. According to social influence theory, we identify two social influence dimensions: informational social influence and normative social influence.

Does social influence influence willingness to buy solar PV panels?

Emotional social support has a stronger relationship with normative social influence than informational social influence. Additionally, our study also reveals that perceived monetary benefits and environmental concerns positively moderate the relationships between social influence and willingness to buy solar P.V. panels.

Do social issues influence solar PV adoption?

Several studies have highlighted the critical role of social issues such as social interaction, leadership engagement, and community norms in shaping the willingness to adopt solar PV systems. In contrast, the impact of environmental issues is more ambiguous.

Does informational and normative social influence the willingness to buy solar panels?

Drawing on the earlier mentioned literature, we hypothesized that examining the impacts of informational and normative social influence on the willingness to buy solar P.V. panels later convert into purchase intention should be a unique research field in the sustainable purchase intention.

What is the social impact of solar panels?

Explore the social impact of solar panels, from expanding energy access to fostering local economic growth and improving community health. Solar energy brings about a sustainable change, benefiting both the environment and society.

Does emotional social support influence a person's decision to buy solar panels?

H2d: Emotional social support has a positive relationship with normative social influence. In the context of high involvement solar P.V. panels, individuals' intention to buy them is influenced by important peers (Aggarwal et al. 2019b; Mundaca and Samahita 2020; Noll et al. 2014).

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